So, just how did OK!'s summer of baby coups pan out? To the chagrin of its rivals, OK! reeled off three consecutive baby photos on their covers featuring the new offspring of Jamie Lynn Spears on July 21, Jessica Alba on July 24 and Matthew McConaughey on the Aug. 4 cover.
The early estimates suggest that the issues sold well above the average, but with the exception of Jamie Lynn Spears, probably did not offset the prices paid by the magazine to snag the stars' babies.
Jamie Lynn Spears was the most successful, selling an estimated 750,000 copies on newsstands. That was part of a package deal whereby OK! was said to have paid $1 million to first break the news that she was pregnant, followed by the baby photo.
Alba is said to have snagged around $1.2 million for her baby photos, which had newsstand sales of around 600,000.
McConaughey is said to have landed $2 million to $3 million. That may have stung People, which didn't stay in the game, but it turns out to have been a wise move, since early estimates put sales at only 550,000. Better than average, but not worth the price.
They should have known better than pay that much for photos of Matthew McConaughey's baby, Levi. Nobody even goes to see his movies, why would they pay to see his baby. And he sounded like an pothead idiot in the article.
People magazine saved its pennies up for the photos of Brangelina's Miracle Twins.
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