The tabloids have figured out that they are wasting their money paying millions for baby photos. Clay Aiken only got $500,000 for the People photos of his baby, Parker. And he had to finally come out of the closet for that amount. Half a million dollars isn't shabby but it's not the millions magazines were shelling out just a few months ago. And only one other tabloid bid for the pictures. They are blaming it on the crappy economy.
“Gone are the days when any celebrity gets millions of dollars for their photos,” says one magazine editor. “Economically, it doesn’t make sense, and there is only so long that you can keep saying ‘It’s good for the brand.’ People is the magazine that’s most well-off, that has the finances right now to take on these exclusives.”
And they realise that nobody actually buy the magazines to see the baby photos. The photos are almost always available on the internet within hours of the magazine release. And there is always the old fashioned reading the short, fluff ball pieces in the checkout line for free. Why buy the magazine, when you can look at the pictures for free while somebody bags your groceries.
“Sure, everyone is curious to see Matthew McConaughey and his baby, but is it worth it?" says the editor. "For millions of dollars and only a small bump in sales, it isn’t worth it for the magazine, and when the economy is the mess it is now, it makes more sense to look at the pictures (while) waiting in line instead of buying the thing.”
I wonder if this will stop all the D-list celebrities from breeding for publicity and quick paycheck.
Also of Interest:
Celebrity Baby Photos Not Worth It?
Maybe People Should Ask For A Refund
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