If you tweak Cinderella to have a song instead of a glass slipper, and to feature the Jonas Brothers. You have Disney's Camp Rock. Disney has seen that the tweens love the musicals, and they are probably hoping for the next High School Musical. And the Jonas Brothers are probably hoping to make as much money as they can before their 15 minutes are up.
And what happened. Disney used to be pretty good at picking talent. A lot of stars that are in their mid-twenties now are Mickey Mouse Club alumni. The batch of "stars" that they have now just seem so white bread boring. I only see one or two of them having careers in ten years, and only if they can escape Disney's grasp.
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